Exclusive Features - Société

Ones to Know: The Business Owners Shifting the Standard

Behind every thriving community is a network of people who decided to build something bigger than themselves. They are the ones who took their expertise, their lived experience, and their drive and turned it into a business that genuinely moves people forward. They aren’t waiting for permission or perfect timing. They are already in motion in consultation rooms and courtrooms, on trading floors and yoga mats, at farmers markets and closing tables. BioBiz Magazine™ exists to find them, amplify them, and make sure their work reaches the audiences that need it most. The names on these pages represent the standard we hold up every time we ask: who is doing the work that actually matters? Meet our Ones to Know.

Eric Mathurin

Mathurin Financial Group | President & Senior Wealth Advisor

Eric Mathurin’s introduction to financial services happened at fourteen years old, in Queens, New York. He was the son of immigrant parents who preached discipline, education, and service, already learning that money was about far more than numbers.

By the time the 2008 financial crisis hit, Eric was a senior in high school working part-time at a mortgage company, watching families who had spent decades building stability suddenly losing everything. What struck him wasn’t just the financial devastation, it was the fact that it was due to the absence of guidance. People didn’t know who to turn to or how to navigate what was happening. That moment became his why.

After earning his finance degree from St. John’s University and spending over a decade at JPMorgan and Citigroup managing more than $150 million in client assets, Eric made the most significant decision of his professional life: he went independent. He founded Mathurin Financial Group — a practice built entirely around one obligation, acting in the best interest of the people he serves. No corporate hierarchy. No competing institutional priorities. Just thoughtful, fiduciary-driven guidance for families building, growing, and protecting their wealth.

His client base reflects both sides of his experience. He continues to serve affluent and high-net-worth professionals who need sophisticated strategies for preservation and legacy. But he also deliberately carved out space for the HENRYs — High Earners, Not Rich Yet — the successful professionals overlooked by traditional wealth management because they haven’t yet hit the right asset threshold. For them, he built a subscription-based financial planning model, comparing his role to that of a personal trainer: someone who helps you build strength, develop better habits, and grow steadily over time.

“When clients begin to see you as part of their family, that’s when you know they truly understand how essential financial planning is.”

His framework for client education centers on what he calls the three E’s: Educate, Empower, Execute. The transformation he loves most is watching someone who came in overwhelmed by financial concepts leave with the clarity and confidence to ask better questions and make smarter decisions. “When clients begin to see you as part of their family,” he says, “that’s when you know they truly understand how essential financial planning is.”

Off the clock, Eric is a boxer, a reader, a golfer still working on his swing, and a South Florida transplant fully embracing the pickleball pressure. He’s also quietly building something he considers just as important as his advisory practice — a platform designed to transform how children learn about money and investing from a young age. For Eric, the legacy isn’t just about the clients he serves today. It’s about the generation coming up behind them.

His advice is direct: learn the difference between needs, wants, and wishes — and master delayed gratification. The ability to sacrifice a little today to build something greater tomorrow is one of the most powerful financial habits anyone can develop. Plant the trees now. The shade comes later.

Learn more at mathurinfinancialgroup.com | @ericmathurinmfg | @mathurinfinancialgroup

Aileen Martinez

Rise Up Bookkeeping

There’s a moment Aileen Martinez still talks about with a sparkle in her eye, the day she successfully reconciled a complicated account during her part-time bookkeeping gig while in college. The way she felt, with unexpected certainty, that this was exactly where she needed to focus her attention moving forward changed her life trajectory. She had been a pre-med student on a full-ride scholarship. Bookkeeping wasn’t the plan.

“I knew when I saw that little green checkmark after a perfect reconciliation that the pre-med track was not for me,” she says. She switched her major, earned her bachelor’s degree and later her MBA from FIU, racked up advanced certifications from QuickBooks Online and Intuit, and launched Rise Up Bookkeeping® a boutique bookkeeping firm she built from scratch and now runs as Founder and CEO.

Over five years in, Rise Up Bookkeeping® has helped hundreds of entrepreneurs reclaim their time and finally understand their numbers so they can make confident, strategic decisions to lead like the true CEOs of their businesses. Aileen’s focus is intentional: mid-sized, women-owned, service-based businesses across the United States. The values that anchor her company — empowerment, collaboration, integrity, and inclusivity — are the same ones she’s watched women entrepreneurs work so hard to protect, and she’s here to make that process a little easier.

Each clean set of books represents a business owner who now has a clearer picture of their financial reality and more room to breathe.

Getting there hasn’t always been easy. In the early days, Aileen wore every hat the business demanded: CEO, bookkeeper, social media manager, marketing specialist, virtual assistant. It’s the unofficial initiation of entrepreneurship, and she navigated it like most of us do, with hustle and grit. But the deeper challenge came later, when the lines between her work and her life blurred almost entirely. It took a cross-country move and becoming a new mom before she truly slowed down long enough to recognize the cost. “It’s not all about work,” she says now, with the clarity of someone who had to earn that perspective.

These days she protects her time intentionally by blocking hours for income-producing work, stepping outside when the overwhelm creeps in, and regularly returning to the reason she built this in the first place: time freedom. She also leans on her financials the same way she asks her clients to. “We need to take into account the actual data to make informed decisions,” she says. Numbers and intuition, in her world, are partners.

“I want to be remembered as the mother and entrepreneur with the contagious smile living in authenticity, making meaningful connections, and consistently helping others achieve greatness.”

When the workday closes, Aileen steps fully into the other life she loves. She’s a wife, a mom chasing her four and two year olds around the house, a reader with her head buried in a good romance novel on her Kindle. She serves as a board member of The Seizing Happy Foundation™, where she provides financial education and free bookkeeping workshops to support the goal of empowering women of color to reach financial success through entrepreneurship. 

Her vision for Rise Up Bookkeeping® stretches far beyond today’s client roster. She wants to break the silence around money, the stigma that has businesses ignoring their numbers until it’s too late, pretending they earn more than they do, or quietly spiraling into debt. “I want to open up the conversation around finances,” she says. She does this as a national speaker and trainer for other bookkeepers in addition to the support she shows her clients. 

And when all is said and done, she wants to be remembered simply: as the mother and entrepreneur with the contagious smile, living in authenticity, making meaningful connections, and helping others achieve greatness — one reconciled account at a time.

Learn more at riseupbookkeeping.com | @riseupbookkeeping

Rachamin “Rocky” Cohen

BH Title | Real Estate Attorney & Licensed Title Agent

The room is calm. The documents are stacked. Every detail has been checked twice. That’s exactly where Rocky Cohen thrives. Trust is the only currency that matters in real estate — and Rocky Cohen has spent years earning it.

As the founder of BH Title, an attorney-owned and operated title company based in North Miami, Rocky has built a reputation on the kind of work that happens in the quiet hours before a closing. Documents reviewed, title issues untangled, every detail accounted for before anyone sits down at the table. It’s meticulous, demanding, and deeply consequential — and for Rocky, that’s always been the draw.

The calling revealed itself during one of those late nights in the office. A complex transaction, real stakes, and a room full of people placing their homes and futures in his hands. When the deal closed smoothly and the relief in the room was palpable, something settled. “We weren’t just closing transactions,” he reflects. “We were safeguarding milestones.”

“We weren’t just closing transactions, we were safeguarding milestones.”

BH Title has since become known for handling some of the largest and most complex transactions in the 33154 market, earning the trust of buyers, sellers, lenders, and real estate professionals who need more than a standard title company — they need legal precision, proactive problem-solving, and someone who treats every closing as a priority. The attorney-led structure isn’t a formality. It’s the differentiator that allows BH Title to catch what others miss and protect clients at every step.

Building that reputation in a crowded, competitive market didn’t happen overnight. Rocky credits consistent excellence and radical transparency as the tools that turned skepticism into loyalty. When unexpected issues threatened to derail transactions — and in complex real estate, they inevitably do — BH Title’s response became its brand: calm, thorough, and solutions-first.

Off the clock, Rocky is a husband and father of four who trades the weight of high-stakes closings for board games, gardening, and watching his kids compete in sports. Summers are reserved for travel, with a particular love for Switzerland and Italy — places he returns to as much for the joy of watching his wife explore them as for his own. Home, he’ll tell you, is his favorite place to be.

His advice to anyone entering a real estate transaction is straightforward: review your title commitment carefully and ask questions early. Liens, judgments, and ownership discrepancies don’t announce themselves. The fine print matters, and having an attorney-led team in your corner is the difference between a smooth closing and a costly surprise.

Learn more at bh-title.com | @bhtitleservices

Luz M. Nazario

BoriYoga Body | Founder & Mobile Yoga Studio

Luz M. Nazario spent thirty years as an educator teaching others how to learn. It took her own body — and the courage to transform it — to teach her how to lead.

Long before she founded BoriYoga Body, Luz was standing in fitness spaces that simply didn’t see her. As an obese yoga practitioner, she felt the weight of that exclusion intimately — the discomfort of a body being ignored by the very industry meant to support it. She took note. She took that feeling with her. And after her own bariatric journey, she finally had both the tools and the authority to build the sanctuary she had once desperately searched for.

The result is BoriYoga Body — a mobile yoga studio rooted in her “Legacy in Motion” philosophy and a signature “Strength in Softness” approach that meets clients exactly where they are, literally and emotionally. No intimidating studio. No judgment. Just intentional, grounded movement delivered directly to the people who need it most.

She works with women who are resilient, faith-centered, culturally rooted and in their late 40s navigating a profound body transformation. She may have felt unseen in traditional wellness spaces, but she is determined to feel vibrant and capable again. Luz builds the bridge.

“My mission is to ensure that no one feels unseen or ignored during their healing journey,” she says. “Movement can be a source of joy rather than a source of judgment.”

“My mission is to ensure that no one feels unseen or ignored during their healing journey. Movement can be a source of joy rather than a source of judgment.”

What makes Luz’s approach distinct is the intersection of her two identities — the veteran educator and the recovering patient. Thirty years of pedagogical expertise inform how she teaches. Her lived experience informs how she sees. That combination creates something rare: a space where a woman’s history isn’t something to overcome, but something to build from.

The transition from structured career to solo entrepreneur hasn’t been without its shadows. Imposter syndrome surfaced when she began creating a space that didn’t yet exist. But Luz found her footing through sisterhood — connecting with women’s entrepreneurial communities that replaced isolation with collective momentum. Todas son mujeres poderosas.

A proud Puerto Rican native, Miami Chapter Leader for Latinas in Motion, and self-described lover of Spanglish, salsa, and a good standup comic, Luz brings her whole self to everything she builds. Her legacy, she says, is one her abuelas started — and one she hopes the future women in her family will continue to stand on.

Her advice is simple and grounding: true transformation doesn’t come from force. It comes from presence. My power lives in my presence, and my peace lives in my choice.

Learn more at boriyogabody.com | @boriyoga_body

Soraima I. Martinez

Founder, Remote Online Notary & Apostille Specialist | Sori Martinez Online Notary & Apostille Services

There are moments in life that require a witness. A home closing, an estate plan, a marriage agreement, an adoption. These are the moments Soraima I. Martinez shows up for, and she does it from anywhere in the world, over a screen, with a calm steadiness and attention to detail  her clients have come to count on.

Soraima is the founder of Sori Martinez Online Notary & Apostille Services. She’s a Florida-commissioned Remote Online Notary with over 20 years of experience as a notary public. That two-decade history, though, didn’t always look the way it does today. For most of it, her commission was simply a box her corporate employer needed her to check. It wasn’t a calling. It was a credential.

That changed in 2023 when Soraima left her corporate job to go all in on her daughter’s bookkeeping business, Rise Up Bookkeeping®. A year into that pivot, in Q2 of 2024, the two were looking for ways to bring in new revenue streams.

Her daughter came home from a networking event buzzing about a notary she’d seen doing everything online. Soraima’s first reaction? “That’s not possible.” She was certain it was illegal, that’s what her original notary training had led her to believe. So they dug deeper. And they found that Florida had legalized online notarizations back in 2019.

By July 2024, Soraima had her online notary commission, her loan signing agent certification, and a brand-new business: Sori Martinez Online Notary & Apostille Services. Less than two years in, they’ve crossed the six-figure mark and completed over 1,500 signings.

What makes her work unusually meaningful is who it reaches. Her signers have logged in from South Florida, Brazil, Thailand, China, Honduras, Canada, Greece, and the UK. She can verify foreign IDs via biometrics, which means clients can have their documents notarized legally and securely. For real estate professionals, estate planning attorneys, and family law firms, Sori Martinez’s team acts as an extension of their staff, handling the signing process from start to finish with zero need for a physical office or a trip to the bank.

The work lands in the middle of people’s most significant moments, and that’s exactly where Soraima wants to be. Whether someone is closing on their first home, finalizing a trust, or navigating a divorce, she meets them with patience, precision, and the kind of professionalism that keeps clients coming back after just one session.

“Someone’s life is changing in every single signing I do. Whether they’re buying a home, planning their estate, or getting married — they just needed their phone, an internet connection, and a valid ID.”

Building that trust took real effort. The legal and real estate world is used to in-person signings and wet ink. Convincing title companies and attorneys to hand off their signers’ most important documents to a fully online process required more than a pitch, it required proof, delivered one great experience at a time.

There was another challenge Soraima navigated more quietly. English isn’t her first language, and she’s naturally introverted, the kind of person who, as a student, would take a failing grade over standing in front of a class. But the repetition built confidence, and knowing the recorded sessions protected both her and her clients made the camera feel less like an obstacle and more like a tool.

Away from the screen, she’s a wife of over 30 years, a mother of three adult children, and a grandmother of four boys. The whole reason she took the leap into entrepreneurship was time;  more of it with her family, more of it on cruise ships heading somewhere tropical. She keeps a vision board above her monitors as a daily reminder of what all the work is for: freedom, travel, and the people she loves.

Her advice to readers? Check your ID right now. Make sure it’s valid and unexpired because life doesn’t wait for the appointment you’ve been putting off. And if you’re building a business, she’d tell you the same thing she’s built hers on: good customer service, attention to detail, and the patience to see people through their hardest moments.

Learn more www.sorimartinez.com/ | @sorimartinezonlinenotary

Carlos Arguello

Residential Mortgage Lender

Carlos Arguello has a phrase people in his world know well: “Call him if you want to close.” A reputation that was forged one deal at a time, starting with a closing in 2015 that changed everything for him.

The buyer was 22 years old. The home was $115,000. When the paperwork was done and the keys were handed over, the young man’s parents cried tears of joy and pride. Something locked in for Carlos. “Like a drug, I was hooked,” he says. He understood exactly what it had taken to get that family to that table. Nine months of credit repair, saving, planning, and negotiating. He needed to share that playbook with everyone he could reach.

That instinct has driven him ever since. As a residential mortgage lender with PRMG, Carlos brings more than credentials to the table. He grew up in South Florida, studied economics, graduated top of his class, and walked straight from university into the mortgage industry. That means he’s spent his entire career learning the business from the inside — not just the rates and regulations, but the neighborhoods, the schools, the subtle shifts that tell you where a market is heading. When he says he knows the ins and outs of this city, he means all of it.

The clients he serves are as varied as South Florida itself. First-time buyers working through every dollar. Self-employed borrowers navigating a different kind of paperwork maze.

Foreign nationals making their first U.S. investment. Seasoned investors ready for their next move. He shows up the same way for all of them — no surprise fees, no gaps in communication, consistent updates from application to close. What they all share, he says, is the moment things come together. “This client celebrates the wins. I love to be a part of that.”

Staying consistent through a packed schedule takes structure. Carlos plans his day deliberately, time blocks his commitments, and holds himself to being reliable for the people counting on him. The hardest part, he’ll admit, has been knowing when to stop. When demand is high it’s tempting to keep going, and learning to actually shut down has been an ongoing discipline.

“I beat cancer in 2024. It took a piece of me with it — I’ve got the hockey scar on my neck as a reminder. Never stopped driving forward though.”

That discipline was tested harder than most people will ever know. In 2024, Carlos was diagnosed with cancer. He fought it, and won. He carries a scar on his neck he calls his “hockey scar” — a quiet, visible reminder of everything he came through. What he didn’t do during that time was stop showing up. He kept building relationships, kept serving clients, kept driving forward while fighting for his life. He mentions it almost matter-of-factly, but there’s nothing matter-of-fact about it.

Away from work, he’s a husband, a father, and an automotive enthusiast who’s happiest when he’s elbow-deep in an engine. He rebuilds things — clutches, carburetors, engines. There’s something in that world he clearly loves: the satisfaction of diagnosing a problem, applying the right knowledge, and watching something run again. It’s not so different from what he does every day with clients.

The best business decision he ever made? Taking at least one full day off every week. “Take care of your health,” he says. “We’re useless when ill.” From someone who has lived that truth more deeply than most, it’s not generic advice — it’s earned.

His vision for what he wants to be known as is refreshingly simple. He wants to be the efficient problem solver. The lender people call when they need it done. The Loan Ranger.

Learn more www.prmg.net/loanofficer/carlos-arguello/ | @arguellolending

GiGi Diaz is a Certified Business & Media Coach. Founder and CEO of Seizing Happy®; a coaching organization dedicated to nurturing the business and the woman behind the business equally™ .